Dunkin. Dunkin’ Donuts is well-represented on TikTok with 3.1 million followers and 22.4 million likes. The account frequently offers behind-the-scenes information about the Dunkin menu and explains how the company makes its famed doughnuts. Strategic influencer marketing is another crucial aspect of TikTok’s success.
An influencer is simply someone who has the power to influence others. Influencer marketing is a type of social media promotion where companies pay individuals to spread the word about their goods or services to their followers. Influencer marketing first appeared in the form of celebrity endorsements.
Influencers aid in creating social proof and increasing visibility. Influencer marketing is the most well-liked and successful trend (with the most significant ROI) for creating authentic content for your company, creating social proof, and raising brand recognition, according to HubSpot’s 2022 Marketing Industry Trends Report.
Influencer marketing strategy: what is it? The use of a prominent leader to endorse a product within a target market is known as influencer marketing. These influencers frequently command a sizable social media following or seduce a specific niche.
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